湖南省中小学教师招聘英语学科笔试模拟题5

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The Changing Landscape of the Music Business

The music industry is in the process of a great change. In the past decades, artists made money through physical sales of records, CDs, and cassettes. While in recent years, downloading songs from services such as Amazon or iTunes has become the most common way for people to purchase music, and the whole idea of buying music to own may be falling. To take its place are Internet apps that stream music directly to listeners on their smartphones, tablets or computers. ___16___ While this is great for fans, who now have access to millions of songs at the flick of a touchscreen, it has shattered the traditional model of how an artist manages his or her career.

With music lovers increasingly moving away from making one-time purchases towards an all-you-can-listen-to service, what is a hard-working artist to do? The main problem facing many musicians is that payments-per-stream of a song are much lower than what an artist would receive from a download. ___17___ In November of 2014, award-winning musician Taylor Swift pulled her entire music catalog from Spotily, a popular streaming app, claiming that their business model suggests that music does not hold much worth.

___18___ They claim that it offers smaller artists a chance for their music to get heard by a wider audience. Brian Message, manager of the band Radiohead, has come out in support of streaming services. He sees them as a way for musicians and fans to interact.

Regardless of what artists may think about this change in the music industry, there’s no arguing that they need to adapt in order to make money. ___19___

Corporate sponsorship can be a risky option for musicians. A band can make much money by agreeing to promote a product or license its music for use in advertisements, but there are many ways that this can backfire. When bands work with businesses, they may lose the image they have worked to create. ___20___ Artists must develop an image that appeals to their fans in order to remain unique and authentic, or they risk striking the wrong chord, which could leave them struggling to sustain careerism in this new business landscape.

A. Others have welcomed the idea of streaming music.

B. However, those forms of media are quickly fading away.

C. Some big-name artists have called attention to the issue.

D. The rules could be different for smaller bands just starting out.

E. Maintaining a fine image while working on a career is certainly tricky.

F. One major shift is the growth in partnership between artists and businesses.

G. These apps are available either as free versions or as monthly subscription services.

【试题分析】本文为议论文。文章主要介绍了流媒体的发展对现今音乐人的影响。

16.【答案】G

【解析】细节理解题。上文说到“To take its place are Internet apps that Stream music directly to listeners on their smartphones, tablets or computers(取而代之的是互联网应用程序，它们可以将音乐直接流式传输给智能手机、平板电脑或电脑上的听众。)”，下文说到“While this is great for fans, who now have access to millions of songs at the flick of a touchscreen, it has shattered the traditional model of how an artist manages his or her career.(虽然这对歌迷来说是件好事，他们现在只需轻触触摸屏就可以访问数万首歌曲，但它打破了艺术家管理自己职业生涯的传统模式)”，G项(这些应用程序可以是免费版本，也可以是每月订阅服务。)符合语境。其中“These apps”呼应前文的“Internet apps”。故选G。

17.【答案】C

【解析】细节理解题。上文提到“The main problem facing many musicians is that payments-per-stream of a song are much lower than what an artist would receive from a download(许多音乐家面临的主要问题是，歌曲的每流费用比艺术家从下载中获得的费用要低得多)”，而下文则说到“In November of 2014, award-winning musician Taylor Swift pulled her entire music catalog from Spotily, a popular streaming app, claiming that their business model suggests that music does not hold much worth.(2014年11月，获奖音乐人泰勒·斯威夫特(Taylor Swift)从流行的流媒体应用程序Spotily中下架了她的全部音乐目录，声称他们的商业模式表明音乐价值不大。)”，由此可知C项(一些大牌艺术家呼吁关注这个问题。)符合语境。说明已经有音乐家开始采取行动以引起关注。Taylor Swift就是“Some big-name artists”之一。故选C。

18.【答案】A

【解析】细节理解题。根据下文提及“They claim that it offers smaller artists a chance for their music to get heard by a wider audience.(他们声称，这为小艺术家提供了一个让他们的音乐被更多观众听到的机会。)”可知，本段表达的观点与上一段不同，上一段大家对这种商业模式表示反对，但在该段中，有人认为这种模式可以看作是音乐家和粉丝之间的互动。A项(其他人则对流媒体音乐的想法表示欢迎。)符合语境。故选A。

19.【答案】F

【解析】细节理解题。根据下文说到“Corporate sponsorship can be a risky option for musicians(对于音乐家来说，企业赞助可能是一个有风险的选择)”，以及上文提及“there’s no arguing that they need to adapt in order to make money(毋庸置疑，他们需要适应才能赚钱)”，可知此处F项“(一个主要的转变是艺术家和企业之间的合作伙伴关系的增长)符合语境。故选F。

20.【答案】E

【解析】细节理解题。上文提到“When hands work with businesses, they may lose the image they have worked to create.(当与企业合作时，他们可能会失去他们努力创造的形象。)”，下文提及“Artists must develop an image that appeals to their fans in order to remain unique and authentic, or they risk striking the wrong chord, which could leave them struggling to sustain careerism in this new business landscape.(为了保持独特和真实，艺术家们必须塑造一个对他们的粉丝有吸引力的形象，否则他们就有可能引起错误的共鸣，这可能使他们在这个新的商业环境中难以维持职业精神。)”，说明在职业生涯中保持良好的形象是很棘手的。E项符合语境。E选项中的“Maintaining a fine image”和“risky”与上文的“lose the image”以及下文的“develop an image”和“risk”之间属于前后呼应。故选E。